Vltava Stays
Web design
Direct bookings for boutique apartments by the river.
A direct booking website concept for a small serviced-apartment operator in Prague, designed to win guests back from big booking platforms.
(Research)
Guest interviews and 600 reviews analysed.
Guests trusted the big platforms for reviews and cancellation rules. To book direct they needed the same confidence, plus a real reason to switch.
(Experiment)
Price-first page versus perk-first booking.
We led with a direct-booking perk, two hours of extra checkout time, and kept transparent pricing and a flexible cancellation promise visible at every step.
(Results)
Direct perk
+2 h checkout
Languages
3
