Ridgeline Roasters
E-commerce
A subscription coffee shop that sells the story behind every bean.
An online store and subscription flow for a small-batch roaster in the Adelaide Hills, built to turn one-off buyers into monthly subscribers.
(Research)
6 buyer interviews and a full purchase journey map.
Specialty coffee buyers loved the story but froze on the product page. Three grind options, four roasts and a subscription hidden in the footer turned curiosity into a closed tab.
(Experiment)
Product grid versus a three-question coffee finder.
The finder asks how you brew, how you like it and how often you drink it, then recommends one bag and offers the same pick as a subscription with one tap. Five of six testers preferred it to browsing.
(Results)
Steps to subscribe
3
Page weight
Under 1 MB
