Saltbush Physio
Web design
A calm, bookable website for a family physiotherapy clinic in Perth.
A clinic website rebuilt around one task: getting patients from search result to confirmed booking in under a minute.
(Research)
5 patient interviews, 3 competitor audits, 1 week of booking data.
Patients did not struggle to find a physio. They struggled to commit. Hidden prices, unclear health fund rebates and a booking form three clicks deep made people call instead, or leave.
(Experiment)
Two home pages, tested remotely with 10 people.
Version A led with services, version B with symptoms such as sore back or sports injury. B let first-time visitors describe their problem in their own words, so we built the site around it and put the next free slot on every page.
(Results)
Clicks to booking
2
Accessibility
WCAG 2.2 AA
