Ordinace Na Výsluní
Healthcare web
A general practice website that answers the phone before it rings.
A redesign concept for a Czech GP surgery, created as part of our MedRedesign offer for healthcare providers.
(Research)
One week of reception call logs.
Most calls asked the same five things: opening hours, holiday cover, repeat prescriptions, new patients and parking. None of it was easy to find on the old site, so the phone did the work the website should have done.
(Experiment)
Text pages versus five answer tiles.
We moved the five answers to the home page as tiles, added a live notice bar for holidays and rewrote every page in plain Czech. In testing, people found opening hours in 8 seconds instead of 41.
(Results)
Top questions answered
5 of 5
Launch
3 weeks
