Linka 22
UX strategy
A Prague language school, rethought as a learning service.
A service design concept connecting enrolment, lessons and homework into one clear journey.
(Research)
Service blueprint and 6 student interviews.
Students did not leave because of their teachers. They left because of the friction around lessons: rescheduling by email, lost handouts and no sense of progress between classes.
(Experiment)
Email and PDFs versus one student portal.
One-tap rescheduling, a shared lesson notebook and a progress view by skill. Teachers get a weekly overview instead of long email threads.
(Results)
Touchpoints mapped
31
To reschedule
1 tap
