Coral Coast Surf School
Branding
A bright, honest brand for a surf school that puts safety first.
Identity, booking website and lesson flow for a surf school on the Western Australian coast.
(Research)
Parent survey with 40 responses, plus 4 coach interviews.
Parents were not scared of the ocean. They were unsure about the people. Coach qualifications, group size and what happens when the weather turns decided every booking.
(Experiment)
Big-wave hero versus reassurance first.
We swapped dramatic surf shots for live conditions, group size and a clear weather promise shown before payment. The reassurance-first version doubled started bookings in the prototype test.
(Results)
Booking steps
3
Brand assets
24
